IDEAS that stir the imagination.
THE CHALLENGE: Managing a library may be as computerized a job as any these days, but the IDEAS Agency found that those in the business still like to read.
Philanthropy is a worthy cause. But getting donations, especially in this economy,
is cause for concern.
THE IDEA: To sell library collection software, a literary approach was called for. Our print campaign featured a small collection of books both real and invented, with the titles of the books delivering a surprising, engaging payoff.
THE RESULT: The payoff for Baker & Taylor – in terms of increased sales – was even more rewarding.
Creating can actually be fun.
