IDEAS that shape industries.

Hunter Douglas, renowned for innovative window fashion designs, was introducing two alternative wood blinds, each with a unique shape.

THE CHALLENGE: These blinds had to be seen to be appreciated. But dealer showrooms are so crowded, there is usually no room to display new and unproven products, especially ones so unique.

THE IDEA: Create a compact presentation folio that could be used in 3 ways: Closed as a carrying case to a customer’s home; Opened flat to hang on a wall; or opened fully to form a 3-sided Counter Card.

THE RESULT: Customers saw. Customers purchased.

You can’t get better results than that.