GREAT IDEAS right out of the box.

THE CHALLENGE: A radiology group owns four imaging centers. Each center had a different name; and each name was medical sounding and hard to pronounce.

THE IDEA: Reintroduce all four centers under one new name – The ImageCare Centers.

NEXT CHALLENGE: How do you get physicians to notice and remember the name change and at the same time introduce them to the centers’ newest technology?

THE IDEA: Create new sell sheets, physician brochures, patient brochures, etc; then mail them all in a hard-to-miss, 3-dimensional box with the primary message printed right on the cover. We also targeted the patient with TV, newspaper ads, direct mail and a new web site. To view their web site, click on the link: www.imagecarecenters.com

THE RESULT: The ImageCare Centers are now one of the premier imaging groups in NJ.

Now that’s thinking out of the box.