BRIGHT IDEAS that get noticed.

THE CHALLENGE: An Italian restaurant whose food stands out – but whose location keeps them hidden off the beaten path.

THE IDEA: A billboard displayed prominently on the beaten path, with a very simple, very straight-forward message.

THE RESULT: A message patrons still cite as the impetus for their visit, years after the sign disappeared. A message that was recognized as a runner-up in the international OBIE Awards and included in a college advertising textbook on how to create eye-catching billboards.

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